There’s much knowledge concerning broadcasting, which is a highly professional business, and it is a great challenge to help the reader to understand everything without too many difficult jargons.

         We utilized the book series “Who’s speaking on air? The small world of broadcasting” published by Chinese Communication Society (written and edited by BCC) as reference and divided the topic into Broadcasting Knowledge, Host/anchor, Programming and digital broadcasting and in addition, using pictures alongside texts in order to make it easier to understand.