I deliberated on the categorization of webpage contents when I searched for information regarding Red on Tree. Then it occurred to me that I should create a mind map so that the website structure can be clearly presented. So I divided the contents into eight categories: Company introduction, Founder, Products, Apprentice, Promotion, Interviews, Questionnaire Survey, and Feedback.

After searching for information about Red on Tree online, I decided to categorize the contents into five sections for the mind map: Introduction, R&D, Products, Promotion, and Feedback.

The first part introduces the company structure, philosophy and future vision of Red on Tree. The second part discusses the R&D efforts of the company, including how to develop a variety of new flavors that might attract the consumers. We should also learn about the distribution of orchards that supply organic or toxin-free fruits to Red on Tree, and visit those orchards. The third part deals with the products of Red on Tree using in-season fruits and market promotion. The fourth part covers school promotion on food safety, and activities of charity sale and questionnaire survey, which intend to promote the products made with toxin-free fruits.

Mind map is a good way to sort out ideas and delve into all respects of the theme. At first, I did not have the slightest idea about this project. Thanks to Teacher Lin’s introduction and web searches, I cleared out my thoughts and created a Mind map with concise wording for future exploration.
Aside from an introduction to Red on Tree, including its founding, jam making and its sales channels, I also hoped to visit the orchards, and see the cultivation and marketing processes. I also stressed food safety in the hope that visitors of our webpage might have a wider understanding of Red on Tree.

This is the second time for me to use mind-mapping skills to design webpage structure. I hope that I could grasp a clear direction for the webpage design this time.

When I first heard about Red on Tree, I learned that its products all are from local ingredients, so I decided the first part is to introduce the business vision of the founder. The second part describes the works and efforts of the farmers, as well as our experience in jam-making. The third part presents our efforts in school promotion, as well as the results of our interviews and questionnaire survey. The final part is our afterthoughts. I think these parts can constitute the complete webpage framework of our project.

As a consumer of Red on Tree, I was really glad to have this opportunity to have Red on Tree as our project theme. I divided the project into five sections as follows: Founding, Products, Interviews, Promotional Activities, and Experiences.

The first part is about the launch of Red on Tree. I wanted to have an interview with the founder and learn about his stories. I know the brand spirit of Red on Tree is: good origin, professional farmers, technology, and good products. I would like to discover the secret to accomplish those aspects. The second part introduces the product lines. All products used for making jams are locally grown and are toxin-free, in-season fruits. The third part is about the interviews with experts and farmers. I hoped that we could visit the orchards, talk to the farmers, and interview the professors and governmental officials. The fourth part is about promotional activities. We could promote food safety in school, where we share the knowledge of organic food vs. toxin-free food, as well as food safety certification labels. The fifth part is our hand-on experiences. We could visit the factory of Red on Tree, learn how to make jams. It would be best to pay a visit to institutes and know about the procedures of food inspection.

When I created the mind map, I came up with four key dimensions: (1) Introduction; (2) Experience; (3) Promotion; (4) Products. The first dimension involves the origin of the business and the core concepts of the founder. The second dimension refers to our feedback after a round of visits, interviews, and DIY experiences.

As to promotion, we could design a DIY jam-making program for the after-school class or hold a charity sale in the school fair, which could promote the products and help the farmers. We could also promote the food safety concepts on campus, so that the students can learn to choose healthy foods.

After several sessions on essay writing, we began to make our mind maps, which could help us to think over, analyze, plan, sort, and organize the information.

Since deciding on the theme of our webpage, we began to categorize the content and made further searches over the subject. We discussed what kind of activities or interviews would be following. As our teacher taught us how to create a mind map, I thought about the core value of this project and the possible expanding directions. I used text and colors to express the ideas behind them, such as motivations, activity promotion, interviewee selection, and other activity experiences.