Sampling Investigation and Pragmatic Analysis

　　The sample subjects are based on residents of Neimen, where the Green Flower Marketing Cooperative is located. The objects investigated age from 18 to 60, undergoing purposive sampling. We dispatched 100 copies of questionnaires incessantly from Feb. 10th, 2011 through Feb. 20th, 2011. We got 37 valid questionnaires back, with a returned rate of 37%.

1.A Statistical Analysis of Background Information

　　From Chart 1-12 and Chart 1-13, we know that in the study, among the valid samples, there were 23 males, accounting for 62%, while there were only 14 females, totaling 37.8%. As a whole, valid samples were mainly from Cooperative members, about 78%. Also number of male members was higher than that of female members, as we can see from Chart 1-14.

　　Judging from Chart 1-15, most of the interviewees were high school educated, accounting for 44%, followed by college educated, 32%, by graduate school, 11%, and junior high school, 8%. The last of it was elementary school educated. We only got 5%.

　　As for age classification, Chart 1-16 shows five age ranges. Age range of 30-39 occupied most of the chart, 38%. Then the 18-29 age range occupied 30%. They were followed by 40-49age range, 24%, 50-59age range, 5%, and 60 years above, 3%, which occupied the least. Overall, members under 39 years of age accounted for more than 68% of the valid sample, totaling 25 persons, as we can see from Chart 1-17. From this, we can safely estimate that the Green Flower Marketing Cooperative’s devotion to uniting small farmers into big farms and encouraging the youth to become farmers have paid off.

Chart 1-15 A Distribution Chart of Educational Levels Chart 1-16 A Chart of Age Distribution Chart 1-17 A Cross-analysis of Age and Member Distribution

　　Chart 1-18 shows interviewees’ abode duration in Neimen. Most of them have lived there for more than 16 years, accounting for 67%. The second longer residents have lived there for 11-15 years, 23%. The third 1-5 years, 7%. 3% went to those who lived there for 6-10 years. The ones who lived there under one year were nearly 0%. Furthermore, the occupations of the answerers were various. Most of them had agriculture, fishery, and husbandry as their living means, 37%, followed by self-employment and housekeeping, accounting for 14% respectively. School students occupied 11%, while services sector employees, business workers, and the unemployed respectively got 8% on the chart, as we can see from Chart 1-19. Overall, most interviewees were farmers of the Green Flower Marketing Cooperative and Neimen residents, shown in Chart 1-20.

Chart 1-18 The Time Distribution of living in Neimen Chart 1-19 A Career Distribution Chart Chart 1-20 A Cross-analysis of Career and Member Distribution

2. A Recognition Analysis of Neimen Residents towards the Cooperative’s Establishing Community
　Media

　　Towards Cooperative-adjacent Media (e.g. journals, newspapers, pamphlets, summoning meetings, holding activities, setting up websites, through emails, broadcasting, commercials), the residents gave definitely positive answers, the percentages were 97%-100%, which meant they were highly satisfied with setting up information media, shown in Chart 1-21. Overall, 5% of the residents got their knowledge about the Green Flower Marketing Cooperative from journals. 16% of them got it from pamphlets. 25% of them relied on surfing the Internet. 23% were from meeting discussions. And 31% of them got the information from District activities. As we can see from Chart 1-22.

Chart 1-21 Towards Cooperative-adjacent Media Chart 1-22 A Cross-analysis of Neimen Residents Accessing to Information of Anthuriums Industry

3. An Attitudinal Analysis of Members’ Participating in the Development of Anthuriums Industry

　　About the recognition attitude towards taking part in promoting anthuriums industry, this study has found that the items asked were given positive answers and the percentages were all 100%, which means 1) the Cooperative members thought that participating in the Cooperative management was helpful for their anthurium business; 2) the successful production and marketing were beneficial; 3) the Cooperative has lived up to the members’ expectation; 4) the Cooperative offered members their growth and improvement of living standards; and 5) members’ involving in the Cooperative’s management had overall satisfaction towards their anthurium business.

4. An Analysis on Neimen Residents’ Attitude towards the Green Flower Marketing Cooperative’s 　
　Participating in the Development of Anthuriums Industry

　　This study shows that Neimen residents held very high satisfaction towards the Green Flower Marketing Cooperative’s Participating in the Development of Anthuriums Industry. Their answers to asked items were high 97% to 100% positive, suggesting that the residents thought that to Neimen District, the Cooperative’s anthuriums industry promotion 1) helped a lot; 2) was successful; 3) boosted local economy; 4) lived up to the residents’ expectation and improved their living standards; and 5) as a whole, they identified with and supported the anthuriums industry.

5. An Attitudinal Analysis from Residents of Neimen’s Participating in the Development of
　 Anthuriums Industry

　　In this section, the residents 1) gave high credits in the two items about the development of Neimen economy and the local media provided by the Cooperative, 100% for both; 2) gave 92%-97% high recognition to both items on strengthening the comradeship among the local residents and identifying more with the land offering you nutrition, showing that members thought participating in the management of the Cooperative was really beneficial; and 3) in the item of involving in the maintenance and promotion of Neimen culture, 59% of the residents checked “No,” meaning there was still room for improvement in the promotion of anthuriums industry.