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After learning about and getting involved with the Small Small Bookshop, we decided to try to promote the bookstore at school! After introducing Small Small, we conducted a survey with the students to see if they then had a better understanding of the bookstore. We hope that when the students have time, they will try to visit!
The Survey
Date：11/12/2012-11/16/2012
Location：Computer class
Activity Theme: Yu-Tsai Elementary 3th, 4th,5th and 6th graders Parents （male :75，female :36）
Participants : Sabrina, Lucy, Eva and Andraw
Processes
1. We introduced Small Small to the grade 3-6 students using PowerPoint.
2. We then played a game with questions about Small Small. The correct answer got a prize.
3. After listening to a briefing from the Cyberfair students, the students started the online survey.
4. When the students finished the survey, they were rewarded with some chocolate.
Contents of the Survey
Which bookstore do you usually go to? |
 A：We found that the majority of students go to chain bookstores. Community bookstores and online bookstores came in second place.
a. Eslite / b. King Stones / c. Tian Chiao Shih / d. Baoping / e. Small Small / f. online bookstores / g. others / h. don’t go to bookstores |
What factors affect your choice of bookstore? |
 A：The types of books is the most important factor, second is the location and third the atmosphere in the bookstore.
a. atmosphere / b. discounts / c. membership system / d. types of books / e. location / f. food services / g. recommended by friends / h. other |
Bookstores sell an array of books, what will make you extend your time in the store? |
 A：The biggest attraction for students was the books and stationary products. In second were the designed accessories.
a. books / b. magazines / c. stationary / d. food / e. designed accessories / f. film and music / g. electronic goods / h. other |
After listening to the introduction, do you now have a better understanding of Small Small? |
 A：We can see that over 80% of students had a better understanding after listening to the introduction.
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Before the introduction, did you know that Yong He had the Small Small Bookshop? |
 A：Before the introduction, only 26% of the Small Small Bookshop.
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Have you been to the Small Small Bookshop? |
 A：Of the students who knew about the bookstore, only half had ever visited.
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What do you think is different about the Small Small Bookshop and other bookstores? |
 A：From the graph we can see that there is very little difference between the answers, but the cats and coffee were chosen the most.
a. the people / b. the cats / c. the books / d. the coffee / e. the products / f. the activities / g. other |
When activities are held at Small Small, which ones attract you the most? |
 A：When activities are held, the movie club attracts the most people after that the reading club is the next most popular choice.
a. reading club / b. book club / c. product launch / d. movie club / e. writing classes / f. other |
Do things that Small Small sells do you like? |
 A：The student liked the books at Small Small. Second was the small designed products and then the food and drinks.
a. books / b. films / c. food and drinks / d. small designed products / e. curriculum |
After hearing the introduction to Small Small, do you want to go there? |
 A：The vast majority of students want to visit the bookstore!
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Source : Yu-Tsai Bookworms |
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Survey
