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We hope that by doing this survey, we can find out how much the community knows about the Small Small Bookstore. If we met anyone who hadn't heard of the bookstore, we gave them a short introduction to it and recommended that they pay it a visit sometime.
The Survey
Date: 10/13/2012
Location: Park, library, MRT
Activity Theme: People living in the Shuanghe Area（male: 51，female: 95）
Participants : Tianne, Angela, Belle, Sabrina, Lucy, Joanna, Eva, Andraw, Eddy and Ray
Processes
1. The survey was done at the Number Four Park on Qianbing 3rd Rd.
2. First we greeted people, briefly introduced ourselves and explained the purpose of the survey.
3. After agreeing to the survey, we explained each of the questions.
4. After completing the survey, we thanked each  person and introduced them to the Small Small Bookshop.
Contents of the Survey
Basic Data from Respondents
- Most of the respondents live in New Taipei City.
- Most people were aged between 11 and 30.
- Most of the parents have a university level of education or above.
How often do you buy books? |
 A：50 of the people buy books every one to three months.
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Where do you buys books? |
 A：We found that most people living in the Shuanghe Area buy books from chain stores. Second were online bookstores.
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What are the reasons for buying books at the above mentioned place? |
 A：We can see that the choice of books is the biggest factor. Second was the price of the books.
a. price / b. choice of books / c. membership benefits / d. loyalty / e. after purchase service / f. atmosphere / g. convenience |
How do you know about buying books in this way? |
 A：There was very little difference in people's answers, but adverts in books and magazines was the biggest choice.
a. ads in books and magazines / b. television / c. friends’ recommendations / d. nearby / e. other |
Apart from selling books, what other services do you look for in a bookstore? |
 A：Everyone wanted to see bookstore selling stationary.
a. film and music / b. stationary / c. second hand books / d. mail order /e. clubs / f. book fairs |
Are you a member of a bookstore? |
 A：Of those that buy books, 60% of the people are members.
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What made you want to join the membership scheme? |
 A：From the graph we can see that discounts were the biggest factor. Second were the membership benefits.
a. discounts / b. benefits / c. will only join if there isn’t a membership fee / d. haven’t joined one |
Have you heard of the Small Small Bookshop in Yonghe? |
 A：In the Shuanghe Area, only 14% of people have heard of the bookstore.
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Have you been to the Small Small Bookshop? |
 A：Of people who know of the Small Small Bookshop, all had been there before.
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Do you like the Small Small Bookshop's environment? |
 A：57% of the people said they liked the environment.
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What do you think is special about the Small Small Bookshop? |
 A：More than 50% of the people that its environment was the most special thing about the Small Small Bookshop.
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After hearing the introduction to the Small Small Bookshop, do you want to go there? |
 A：55% of the people said that they wanted to go to the Small Small Bookshop.
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Source : Yu-Tsai Bookworms |
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Survey
