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The students of Sinbaiyang
Cultural Club visited four restaurants that
specialize in Truku traditional cuisine. These
foods, normally only prepared at traditional
festivals or special events, are now available to
the public thanks to the efforts and creativity of
these restaurants, and provide a chance for people
to learn about the rich traditions of Truku cuisine.
Restaurants must be managed
wisely in order to succeed and survive, so we
interviewed the owners of these restaurants to
understand the experience and hardships they went
through. Does the marketing strategy of a restaurant
reflect the condition of management?
What creative strategies have
they come up with? Let us take a look and see!
◎Dageeli
Aboriginal Restaurant
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Marketing: (by Guan-jie Wu)
Dageeli Aboriginal Restaurant
uses all natural, traditional Truku ingredients in
their kitchen, and is always able to cater to the
appetite of their customers. They use internet
marketing, advertise through travel agencies, and
fully utilize the special projects of the community
association and travel agencies to attract
customers, so that more and more people learn about
the merits of Dageeli Aboriginal Restaurant. Aside
from these resources that contribute to the number
of visiting customers, the restaurant offers
services in tour guiding and traditional song and
dance performances. At Dageeli, customers are not
only able to enjoy delicious aboriginal cuisine, but
also get to see what traditional Truku culture is
all about. [up]
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Interview afterthoughts: (by
Yi-ting Chiang)
This time, we went to Hualien
County Chunghe Township to visit and interview
Dageeli Aboriginal Restaurant. When I was conducting
the interview I was really nervous and occasionally
stuttered, and looked at my script whenever I didn’t
know what to say. The lady owner told us many
stories, including how the restaurant is mostly
managed by her son and daughter-in-law on the part
of her ill health. After the interview, the lady
owner of Dageeli taught us how to make sweet
potatoes wrapped in pumpkin, a dish I thought was
pretty tasty. Afterwards, we had a tour of the
restaurant, and took pictures with the mascots of
the restaurant—monkeys! The monkeys even climbed on
me and pulled my hair, and added to the fun I had in
conducting this interview! [up]
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◎Shang
You Farm Restaurant
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Marketing: (by Yi-hsuan Lin)
Shang You Farm set up a website
for their restaurant, on which visitors may find and
look at the restaurant menu. Aside from the website,
Shang You also prints flyers promoting their
restaurant, and takes advantage of publicity events,
such as the Truku cultural festivities held by the
Township Office, occasions on which the office
endeavors to help advocate restaurants specializing
in aboriginal cuisine. A lot of visitors from
outside our county have come to know of and visit
these restaurants to enjoy Truku food by tuning in
to promotional events like these.
[up]
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Interview
afterthoughts: (by En-yi Guo)
We interviewed Mr. Doyong at
Tong-men, and after the interview, Mr. Doyong
brought us outside of his home to taste various
ingredients harvested from the wild. When I tasted
makauy, I thought it was spicy and sour, with the
juice of the berry being especially sour. Mr. Doyong
also told us that the broussonetia is a favorite
food of deer, and its leaves are edible for humans
as well. He mentioned several others species of
trees, the most familiar I am with of which is the
mulberry, mulberry leaves are what caterpillars eat.
The other plant I am familiar with is the prickly
ash, which has prickly thorns all over it and is
quite dangerous. I learned a lot during this
interview! [up]
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◎Dageeli
Aboriginal Restaurant
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Marketing: (by Hsue-ke Chiu)
The restaurant often participates
in events promoting Truku cuisine held by the
Township office, and Township officers in turn like
to treat their guests at Dageeli Aboriginal
Restaurant. The restaurant also promotes its
services on the Township office website. Most
importantly, the restaurants offers dishes entirely
made with traditional ingredients, therefore if
customers are happy with their food, they will
naturally speak of the restaurant to their friends
and family, and that, restaurant owner Masai says,
is another good way of advertising. [up]
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Interview
afterthoughts: (by Yu-hsuan Wang)
This is the first time Sinbaiyang Cultural Club has
ever organized an interview of a restaurant, an
occasion that brought us to Dageeli Aboriginal
Restaurant located between Tong-men Village and
Banyan Community. The special traits of this
restaurant include its aboriginal style décor, the
young wild boars kept outside the restaurant, and
its authentic cuisine. When we started doing to
interview I was quite nervous, because the lady
owner was a stranger. But even though we had never
met before, she was so kind and friendly that I
became more relaxed. After the interview, we tasted
some of the signature dishes of the restaurant that
were really very good and do credit to the cooking
skills of Truku women. In all of the dishes, our
favorite was wild boar meat. It may not sound very
special, but it has a unique flavor. afterwards, we
visited Mukumugi and had a look at its beautiful
scenery. The streams were so clear, the forests so
lush, and occasionally you could heard an eagle cry
in the sky. I will never forget the beauty of
Mukumugi, just like I will never forget the
delicious food we had at Dageeli Aboriginal
Restaurant. [up]
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◎Hongye
High-raised House Restaurant
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Marketing: (by Lan-chen Chiu)
Because there are hot springs in
Hongye Community, many visitors are attracted to the
region, therefore Hongye High-raised House
Restaurant uses flyers, business cards and internet
marketing to promote the restaurant. Visitors often
make special visits to the restaurant in Hongye
Community after seeing their promotional material
for the purpose of enjoying traditional Truku
cuisine, and still others flock to the restaurant
for the fresh wild vegetables that are harvested
from the mountains everyday. [up]
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Interview afterthoughts: (by
Ting-hsuan Kao)
Hongye High-raised House
Restaurant used to attract many customers, its
unique trait is high-raised houses, not built
indoors but outdoors, that are sturdy two-story
buildings made of bamboo.
The restaurant was not in
business for very long, but the wonderful memories
it has given people will be long remembered.
Although it is no longer in operation, I hope
everybody who has ever been there will not forget
about the high-raised houses! Time can change a lot
of things, but it can’t take away your memory. [up]
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Reference:
1.
Interviewee:
Masai Aboriginal Restaurant
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Date of Interview: 2011.12.4
2.
Interviewee:
Shang You Farm Restaurant
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Date of Interview: 2011.12.16
3.Interviewee:
Dageeli Aboriginal Restaurant
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Date of Interview: 2011.12.30
4.Interviewee:
Hongye High-raised House Restaurant
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Date of Interview: 2012.1.6 |
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