Branding

　　Tenny Co. is a Taiwanese pen manufacturer based in Madou, Taiwan. Founder and President, Dongzi Guo, created, developed and marketed his own brand using his outstanding skills and experience.Therefore, in 2011, he was awarded Taiwan Excellent Manufacturer Award.

　　In addition to mailing products to customers, Tenny Co. adopted unconventional methods to market products, such as the integration of feedback on Facebook and the international promotion through oversea expositions. Through interviews, the team collected the following relevant information on Tenny Co.’s business philosophy.

 

　　Unconventional

TENNY’S Pens

　　Tenny Co. is a professional …In 2002, due to the business growth, the company decided to expand factories, and at the same time, purchased new CNC   and a variety of   to increase the productivity. The company is an experienced pen manufacturer, designing and developing new products to meet customers’ needs.

 

Quality, Innovation, Credibility

　　Tenny Co. upholds 3 main principles to operate the company, which are quality first, innovation, and establishing credibility. Due to the insistance on the quality, the president Guo demands the highest quality and details, making him advance his pen manufacturing techniques and establishing the brand, TENNY. Tenny Co. are hoping to develop new products based on its unique ideas.

 

Unconventional

　　Tenny’s pens have a variety of unconventional patterns, which changes people’s stereotype on traditional pens. They are designed for every one and can be used on any occasions.