History

    With regard to the history of instant noodles in Taiwan, we must unavoidably manage our investigation on the most commonly seen instant noodle brand--- Uni-president.
Thus, we found out the following data which was from the website of Uni-present Noodles:

    The start of instant noodles should be traced back to the 60s.
On August 25, 1958, the first pack of instant noodles in the world── “chicken ramen” was developed by Mr. Momofuku Ando of Nissin Foods (Japan) to the market.

    The history of Taiwan instant noodles started at the birth of “Shengli Noodles” in 1967. Uni-president learned instant noodle technique in the food companies of Japan in December 1969. The base of technique was important. The manufacturing of dough requires maual measurement and the exclusive manual skillfulness.

    On March 29, 1970, “Uni-present Noodles” with only one flavoring pack formally encouterned the historical battle with “Shengli Noodles” in the history of noodles. After entering the market for one year, the performance of Uni-present Noodles was not satisfying. At the beginning of the 70s, the general manager at the time, Mr. Ching-yuan Gao, invited the Japanese guests to Tainan Duhsiaoyueh to have the traditional food Dantsai noodles which became the historical turning point of Uni-president instant noodles. Tainan Duhsiaoyueh was filled with the smell of minced pork. On the low table and chairs, everyone could talk to each other more closely which attracted the guests’ heart. After going back to the laboratory, Mr. Wu immediately asked the researcher Mr. De-he Li to actively develop Uni-present Minced Pork Noodles with traditional local flavor. After the continuous research for over 4 months, manual Uni-present Minced Pork Noodles entered to the market on August 3, 1971. The vigorous life of Minced Pork Noodles was thus developed from childhood, adolescence to the meridian of life at 34 years old at present.
　

        ETToday had a report “Uni-present Minced Pork NoodlesvsShengli Noodles” on
     January 20, 2007: Shengli Noodles was the first pack of instant noodles which
     accompanied the people from 40 to 50 years old to experience every night of the games
     of Hongyeh Little League Baseball Team. When the respondents in the news mentioned
     those days, they were too moved to speak. They also said that most of the people at
     the time did not cook Shengli Noodles which was not cheap. If they cooked it, it would
     be like ordinary noodles which were not special. Therefore, most of the people ate it
     as “Prince Noodles” nowadays.

        The appearance of Uni-present Minced Pork Noodles replaced the exclusive market of
     Shengli Noodles since comparing with Shengli Noodle which only had monosidum glutamate
     and green onion flavoring pack, it further had minced pork flavoring pack. Fresh
     eating metho and the smell of minced pork swept across the market. Its traditional
     flavor was still everyone’s favorite until now. In 2006, the consumers’ top one
     instant noodle was still Uni-present Minced Pork Noodle!
　

    From 1980 to 1987, Uni-president Danggui Flour Noodles, Mushroom Pork Broth Noodles, Shrimp Noodles, Green Onion and Beef Noodles, Flour Strips entered the market one after another. Green Onion and Beef Noodles was particulary popular in the market. The unique Malaysian flavor of Bak Kut The Noodles which entered the market in 1986 has been the leading brand at the time. The developer was Mr. Chi-hong Su who is currently the manager of ice cream department. He started the reward of new product to the market in the year.

    In the 80s, the economy of Taiwan was starting to develop. After eating the instant noodles with only oil and flavoring packs for over ten years, the consumers had the consiciousness that “instant noodles is in innutritious”. At the beginning of 1983, the researchers began applying the nutritious food trend to the products and broke through the saying of innutritious instant noodles by changing Fu Pei-mei food into disinfected soft bag. On October 15, 1983, Uni-president Manhan Noodles entered the market. After one year, the business volume was over NT$100 million and they established the record that one out of two people has eaten Manhan Noodles. The colorful packaging with the real meat picture was attractive. After pouring hot water on the noodles in the bowl, we tear the heated flavoring pack and poured sweet-smelling and juicy chunk meat in the noodle soup. It thus became the delicious noodle food recommended by professional chefs. The taste and authentic ingredients were affirmed by the consumers. Manhan Rice-flour Noodles series was developed in 1984. The continuous development of other new flavors was to satisfy the consumers’ critical mouth and changeable taste.

    On September 4, 1989, Uni-president transported a set of cup packing machine from the U.S. back to the first food plant. The product design was based on this machine. At the time, the women gradually turned from housewives into working women. It was also the prosperous time of Taiwan and many people generally had the habit eating night snacks. It was the best time introducing cup noodles. R&D of cup noodles successfully entered the market and was named “One More Cup” which targeted on young group. Being a simple cup of night snack, “One More Cup” was the energy supply for late night study in the memory of the people born in the 70s. .

    By 2000’s, “One more cup” might be suitable for the women; however, it could not satisfy the men’s diet. Thus, A-Q Garlic Pork Bucket Noodles with the earliest flavor from the master Kun-hong Li was born in Dec., 1990. In the winter of 1991, Ginger Brewed Duck and Sesame Oil Chicken Broth Noodles allowed people to have one more simple way to enjoy winter Jing Bu. In the summer of the next year,
Pineapple and Bittermelon Cooked Chicken series was promoted. In 1993, Shiquan Dabu Thin Noodles met the modern health trend such as medicine care, Chinese Angelica mutton and chicken essence noodles. In 1995, Uni-president “Shanglinyan” entered the market and provided a kind of thoughtful choice for the vegetarians. At the time when various instant noodles rose and failed, the Japanese diet culture was introduced to Taiwan. In order to respond to this trend, Ramendao entered the market in 1999 and it replaced the traditional noodles by ramen with better bitting. It followed the thick taste of Japanese misu and pork and was named “WAKUWAKU” which launched a Japanese ramen fashion in Taiwan.


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