A book releases is how publishing companies and readers can share new books. At Small Small, the monthly books releases get an enthusiastic response from readers. Therefore, we too attended two book releases so that we could understand what happens.

Introduction

What is a book release?

Book releases have always been way for publishers to open up the path to bigger sales of books. Therefore, typically these events have very little to do with small bookshops. However, the Small Small Bookshop believe that it's important to promote writers and so every month, they hold a product launch.

What is the Purpose?

• Promote connections between publishers and readers.
• To allow readers to get the latest publishing info.
• To give people interested or invested in the publishing industry a greater understanding of publishing.
• To give publishers a chance to network.
• Early Editions: To allow creators, art and design, writers, prospective publishers an opportunity to network.

Book Launch Rules

Book Releases Before
1. Entrance Fee: Minimum spend.
2. Launch Time: 5 companies get 15 minutes each making a total of 75 minutes. It's hoped that more time can be given for readers feedback and questions.
3. Publishers' Mission: Introduce recently published and soon to be released works to readers.
4.Readers' Mission: After hearing the produce launch, give each publisher feedback.

Source : Small Small Bookshop, Book Release