Survey Results
Analysis Number of surveys taken:450 Women：64.4%:290 Men：35.6%:60
Shopping Habits
| Age/Bookstore | Physical Bookshop | Online Bookshop | Total |
|---|---|---|---|
| Ages 10~12 | 6 people | 6 people | 12 people |
| Ages 13~15 | 44 people | 25 people | 69 people |
| Ages 16~19 | 80 people | 42 people | 122 people |
| Ages 20~30 | 36 people | 27 people | 63 people |
| Ages 31~40 | 34 people | 19 people | 53 people |
| Ages 41 &above | 90 people | 41 people | 131 people |
| 290 people | 160 people | total 450 people | |
| accounts for 66.1% | accounts for 33.9% |
It is clear that people usually purchase books from physical bookshops. The reason why people choose to buy at physical bookshops is because people can see the actual product in the bookstore, while online bookshops can’t let the customers see the actual product. However, online bookshops are extremely more convient as compared to physical bookshops.
Most Frequently Visited Bookshops (not limited to one)
| Bookshop | number of people | Percentage |
|---|---|---|
| Eslite | 348 people | 77.7% |
| Kingstone | 194 people | 42.6% |
| A local bookshop | 121 people | 26.6% |
| Purchasing on one's behalf(overseas) | 40 people | 9.1% |
The data shows that people will still purchase books from chain bookstores. Chain bookstores have a great variation of books, and use many sale activities and gift-earning events to boost up sales. The atmosphere and style of stores to are also important factors in affecting sales and popularity. Chain bookstores are usually located in shopping malls instead of storefronts by the streets. Chain bookstores usually focus on making the product look better and providing higher quality of service, while traditional bookshops focus on the price and special characteristics.
Most Frequently Visited Online Bookshops (not limited to one）
| Bookshop | number of people | Percentage |
|---|---|---|
| books.com.tw | 329 people | 72.9% |
| Eslite | 116 people | 26.5% |
| Kingstone | 99 people | 22.3% |
| Amazon | 55 people | 12.4% |
| PChome | 54 people | 11.7% |
| other | 16 people | 3.53% |
The data reveals that people use the more well-known online bookshop. The other reason why the people choose the famous bookshops is because the quality of service is usually higher. The easy-to-use websites are also a lot more convenient, which is what consumers ask for nowadays. The websites contain a plethora of information such as book reviews and book summaries, both of which would otherwise be unavailable in physical bookstores. Furthermore, online bookshops allow custumers to more easily find books they are looking for. We organized the reason why most of the people used books.com.tw(Books) to shop for books online. First, the company delivers the product to convenience store for quick pick-ups. This process only takes two to three days, which is very fast. In the fast pace society that we live in today, this service frees up time for other activities or more work to be done. This is why books.com.tw(Books) is the first choice as for many people looking for a good read.
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- 2016 Cyberfair team
