Elements of this project


	Elements of this project

I. How did we fit in the goal and theme of Taiwan
　Internet Exhibition?

1.How did this project help school teaching and courses required?

　　This project is named “Anthuriums Sparkling, Green Marketing Booming.” We integrated information collection, in-depth interviews, field trip observations, and questionnaire investigation into our school courses. Through it, we cultivated our abilities of organizing knowledge and solving problems. Here are the examples:

(1) Business introduction	An Introduction to Business classes, which contains marketing, logistics, cash flow, and information flow, equip us with necessary knowledge of commerce. With the background knowledge of this course,we can study the research object:Green Flower Marketing
(1) Business introduction	Cooperatives. Through doing the project, we know the importance of the commercial mechanisms more clearly.
(2) An Introduction to 　Accounting	After the visit with the Chairman Lin Ching-shan, we understand the the success in the management strategy of the Cooperative and its relevance with the accounting courses we have taken, such as accounts cash of current assets, bank accounts; lands, buildings, and machinery equipment of fixed assets; goodwill, trade mark, and patents of intangible assets; wages and salary, employee welfare, and depreciation of operating expenses; and capital structures, etc.
(3) Economy and 　 commerce	These two courses are to equip us with the abilities to observe and understand the exterior environment and the restrictions in which we are doing business. So We visited the Cooperative to understand the production and sales of anthuriums, and also learn the business organization of the Cooperative and how the marketing strategies work. We applied what we learned in the classroom settings to solve the problems we encountered.
(4) Project making	This project is based on the combination of theory and practice, so we observe and study the flowers market and single out the questions through collection of the materials, group discussions, and then we choose the best solution in order to reach the goal.
(5)Business 　Management	Applying what we learned in the Business Management course to the planning and implementation of doing the project, we make a step forward to have a thorough investigation into the Cooperative, which gives us an actual understanding on how a business is to apply various methods to tackle with issues of the production, marketing, human resources, capitals, research & development, and finance strategy, as well as what a role an enterprise should play in the community. By so doing, we unite practices and theories learning from the textbooks.
(6) Languages/ 　 Geography/ Fine Arts/ 　 Webpage Design	Many courses made our project possible. We presented the local Green Flower Marketing Cooperative through language form on our webpage; By studying the growing process of anthuriums, we came to the understanding of geographical environment in Kaohsiung; applying what we learned in the art class on color matching and background design, we designed beautiful layout; and using what the webpage class teacher taught us brought forth a self-designed webpage in line with the project theme.

2.What technology is applied in this project?

Techology		Occasions
Hardware	Telephones and cell phones	To implement communication between teachers, team members, and interviewees.
	Digital camera	To record every discussion and activity (such as visits to the Green Flower Marketing Cooperative and auction sites and situations arising from handing out questionnaire copies. To express gratitude to the instructors for supplying the equipment needed.
	Recording pen	To document contents of interviews and discussions with teachers, team members, and interviewees. To express gratitude to the instructors and our school for supplying the equipment needed.
	Scanner	To scan the written information gathered from books, newspapers, magazines, and journals into picture files. To appreciate our school for supplying the equipment needed.
	Hard drive and USB	To document collected information and photos. To express gratitude to the instructors and all the team members for supplying the equipment needed.
	Television	To act as an important channel for supplying relevant or knowledge on TV.
	Computer	To collect data, organize, edit, compose webpage and reach communication. To appreciate our school for Providing venues.
Software	PhotoshopCS.CS4	To process images and edit word files.
	MicrosoftWord2003	To process word files, organize data, and key in work journals.
	Dreamweaver8.CS4	To compose the project webpage.
	MicrosoftFrontPage2003	To compose the project webpage.
	IE6.0	To work as the Browser of the project.
	Internet	To collect information and communicate with members.
	Flash8.CS4	To make animations for the project.
	CuteFTP	To upload web pages of the project.
Others	Libarry	To collect the relevant materials from books and newspapers. To express gratitude to school library and the Kaohsiung cultural center library.
	Green Flowers Marketing Cooperative	To pay visits to the Green Flowers Marketing Cooperative of the Neimen District, Kaohisung, getting a whole picture of its successful management strategies To express gratitude to Mr. Lin Ching-shan, director of the Green Flowers Marketing Cooperative, accepting our visits.
	Kaohsiung International Flower Co.,ltd.	To pay a visit to the Kaohsiung International Flower Co., ltd., collecting more materials about flower auction process. To express gratitude to Chao Chang-meng, the manager of Kaohsiung International Flower Co.,ltd. for accepting the interview.
	Questionnaire investigation	To understand how people think about what our project is about through questionnaire investigation. To show our appreciation to the Green Flowers Marketing Cooperative, its members, and the consumers for helping us fill out the questionnaires.
	Interview	To collect the information that can not be usually obtained through in-depth interview. To show gratitude to Lin Ching-shan, the chairman of the Green Flower Marketing Cooperative.

3.How are we ambassadors?

　　At the stage of collecting information for the project, besides gathering the materials through the Internet were adapted, we also went to our school library and community and library to search for what we needed to accomplish the project. For the purpose of getting the stories on TV news and the official website about the Green Flower Marketing Cooperative in Neimen District, Kaohsiung and for having a better understanding about Lin Ching-shan, the chairman of the Cooperative, we had interviews with him, the flower traders, and the buyers near the community. In order to substantiate the content of the case study and understand how the people are aware of the exquisite agriculture products, we conducted questionnaire investigation. These approaches not only helped us carry on the case study in the school but gave us more time to go out to the community and have a talk with people in the neighborhood. We have learned what we could not from the books and improved the project.

	II.What influence and impact does this project do to us?
	1.What does this project do to you?
	Before this study, most of us don't manage time well. Through the project, we finally learn how to make the best use of our time after classes, and we also learn how to get rid of the unnecessary materials, keeping only the useful ones. By so doing, both time and man power for this project were saved.
	2.Can the local learn something new from your webpage?
	People in Taiwan and around the world may have a better understanding about anthuriums and other flowers by surfing our website, offering information such as anthurium varieties, ways of cultivation and reproduction, new species of anthuriums, and development of anthurium-related industries. In this case, it may increase the number of consumers, who eventually beautify and enhance their quality of life. The most important thing is to inform people that there is a special local florist cooperative focusing on researching and developing new flower species in Neimen District, Kaohsiung. This cooperative has inspired the local industry to cultivate quality breeds of flowers. It is called “the Green Flower Marketing Cooperative.”
	III.Respect for Intellectual property rights and quotation rules
	From the beginning of doing the project, we adopted some ways to collect the materials we needed, such as the official website of Floral International Expo, Farmers' Association in ex-Kaohsiung County, the website of Kaohsiung International Flowers Market, some news press websites and other search websites. We also went to school library to collect the information about the history and development of the studied flower and its industry. The newspapers and magazines also had reports on the unique way of planting anthuriums, and the stories of Mr. Lin were also consulted. In addition, we collected 'the first-hand materials ' through questionnaire investigation and interview, which helped substantiate the project. From the start, the instructors gave us advice on respecting and following the “intellectual property rights” and specifying the resources quoted, so as to avoid the violation of the copyright law.

	IV.Discovery, Surprise, and Lesson
	Discovery:
	Through this project, we are aware that the flowers which we planted in the pot have much for us to learn. We also realize how persistent the Cooperative is to plant this flower and how active to expand the market in other areas. Mr. Lin, with high diploma, decided to go back to his hometown to engage in farming. He started from nothing. But years later, he has created a new career in the anthurium industry. Recently, he has been leading the young men in his hometown to work with him, successfully making anthuriums become a high value-added exquisite agriculture. This kind of spirit will be a model to us.
	Surprise:
	We realized the fact from the collected materials and the interviews that Mr. Lin selflessly devoted himself to this completely new field in spite of having suffered much under the harsh environment when he was young. He worked so hard researching how to plant the target flowewrs that he finally got the 2007 Shennong Award, whcih is a reward to the best farmers in Taiwan). His efforts have helped the local florists improve the living environment and made anthuriums a special local product. An amazing story, isn’t it?
	Lesson:
	At regular curricular design, we don't have much time doing projects with schoolmates from other classes. From doing this project, we realized the importance and value of working as a team. Through repetitively being turned down our project assignments by the instructors, we changed our learning style from passive to active. Moreover, we also learned the ability of considering things in others' shoes, tolerating others different from ourselves, caring about schoolmates, and listening to different opinions.