Popular toys of the time: menko, bamboo swords
During this period, the industry cooperated with governmental economic policies with an orientation towards export.
Popular toys of the time: Rubik’s Cube
The U.S. and Japan began to invest in Taiwan after 1971, which accelerated the growth of the toy industry.
Popular toys of the time: Barbie/Stuffed Dolls/Transforming Robots
The plentiful supply of labor and the increasing demand for toy products from developed Western nations helped to create an export value that reached a record of US$1.0078 billion in 1987.
Popular toys of the time: Remote controlled cars / BB guns / Tamagotchi
The ending of martial law in 1988, the changing of the social environment, the raising of workers’ consciousness, and a lack of toy design expertise meant there was a lack of new products. The toy industry in Taiwan entered its dark time.
Popular toys of the time: 4WD cars / Hello Kitty
In recent years, rising living standards in Taiwan have spurred the design of new and innovative products to satisfy consumers' needs.
