Wuguu Cultural Village

Wuguu Cultural Village(五穀文化村) is the brainchild of Gong Shiun Ceramics Company(功薰陶瓷公司),which was established during the peak period of decorative ceramics industry , and its major market is in European countries and the United States .The characteristics of these handmade ceramic products are delicacy, and vivid colors. Therefore, they have different charm compared with the rough and original pottery. Decorative ceramics are so popular with foreigners that most of them are exported to European countries, the United States of America, Canada, German, United kingdom and so on.

Gong Shiun Ceramics Company was established by a group of people, Shiu Yong Huag（徐永奐） ,Chen Dong Wun（陳東文） ,Chen Jang Li（陳江林） ,Wang Cuo Sheng（王國基） ,and Luo Shin Wei（羅世偉） in1987. The company first rent an abandoned three-walled courtyard house and then transformed it into a workshop. It entered ceramics industry by being an OEM (original equipment manufacturer) for other manufacturers in the beginning .The company spent at least two years on the work of firing , repairing ,grouting, painting and even shipping for other companies .Then ,it accepted some ordered B/L by themselves .When the orders were getting more ,it also assisted smaller factories to set up and form a union to share the loading . The business was expanding rapidly as the economy developed.

  In 1990,this small workshop felt overwhelmed by the increasing demand for more sand more products. Therefore, it bought the present factory and changed the manual grouting into automatic process ,and the square kiln into the tunnel kiln. The number of its crew increased from ten in former days to  hundreds of people at its peak. It started initially as OEM , but they later had their own designed products.

Most of industries moved abroad in this decade , and so did the ceramic factories in Mioali .The number was fast falling from approximately 400 plants to around 10 plants. However ,the General Manager of Gong Shiun , Mr. Hsu Yun Huan ,loves his hometown so much ,that he insists in leaving the root in Taiwan, so Gong Shiun Company turned to a sustainable business .Thus ,the Wu Gu Village is set up as the combination of  the recreation ,tourism and cultural inheritance .The traditional , modern and decorative ceramic art fuse together, becoming the landmark of Miaoli and a window to Miaoli ceramics.

The name "Wu Gu" has its origin . Wu Gu represents the Chinese agriculture. ( Wu Gu in Chinese means five crops: rice , wheat ,corn, bluestem grass , and beans ) ,and the God of Wu Gu (five crops) will bless the farmers and everyone with enough food to eat , so they show gratitude to Wu Gu .The Chinese economy is based on agriculture from ancient till now, and so is Mioali. The company is located in Gong Guan township and there happened to be a Wu Gu temple nearby; thus , the company is named Wu Gu .

There are approximately 200 ceramic products displayed in Wu Gu Cultural Village Ceramic Pavilion , including a variety of decorative ceramics , such as western style dolls ,animals ,decorative glasses and dishes . All of these products are delicate and gorgeous . The dolls are lifelike .Besides ,there are Bamboo Rice Pavilion ,Granary Pavilion ,Hakka Cultural Relics Pavilion, Silk Pavilion ,and Smoked Pottery Garden in the Village.

These decorative ceramic products have combined the Hakka culture with the Wu Gu spirit . Now ,they engage in improving the quality of their products to create a new value , and a good image . Wu Gu Cultural Village set its goal to become a brand name. In the international ceramics market, looking forward to a prosperous future.