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Generation
to Generation |
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| In
2003, the TV commercial for Toyota Surf VX-4 4WD had the following
description, “In Holi, there is a group of music lovers who
not only play instruments, but they also make their own instruments.
The saxophones they make have put them on the map.” This
description tells a tale of the saxophone culture in Holi,
as well as the torch being passed from generation to generation.
The tradition started with the forefather Mr. Chang Lien-cheng,
and it is now in the hands of the fourth generation. |
The
TV commercial for TOYOTA in 2003 |
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The first generation ~ Mr. Chang Lien-cheng
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| Using
his determination and sentiment, Mr. Chang Lien-cheng had
found an answer to the object of his persistence. He had begun
Holi's saxophone industry, enabling Holi to become the birthplace
of saxophone in Taiwan. It has been sixty years since then,
and the saxophones from Holi could be heard around the world.
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Mr.
and Mrs. Chang Lien-cheng |
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The second generation ~ Mr. Chang Wen-shu
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Mr.
Chang Wen-shu inherited his father Chang Lien-cheng's saxophone
business to continue as a supplier to some of the world's most famous
brands. His products are exported to countries around the globe.
Every year, Mr. Chang participates in international musical instrument
fairs in the Germany and U.S., putting them on an even footing with
the world's best musical instrument makers. Mr. Chang is eyeing
developing his own brand name in the future. |
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The
third generation ~ Mr. Chang Chong-yao |
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| Mr.
Chang Chong-yao is the third generation in the Chang's family.
He is now the head of Chang Lien-cheng Saxophone Museum. Mr.
Chang is more than happy to answer any questions about musical
instruments. This year, a record company arranged for Mr.
Chang to visit with Kenny G, and he presented Kenny G with
a hand-made gold-toned saxophone. He received high praises
from Kenny G during this cultural exchange. |
To
present Kenny G with a hand-made saxophone |
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The
fourth generation ~ Toyota four sisters
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The
fourth-generation saxophone makers are the four daughters of Chang
Chong-yao. The four sisters made an appearance playing saxophones
during a Toyota TV commercial in September 2003. This appearance
not only increased their visibility, it also grabbed the public's
attention about Holi's saxophone. |
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