◆《Japanese perspective-From the retail market into Japanese families》
As for sales in Japan, Nakashimamio Shoutenn is duly in charge. In accordance with contract regulations, 2/3 of the production volume is to be re-sold back in Japan. The resale quantity is about 145.2 tons which were shipped from Kaohsiung Port to Osaka, Japan via Yang Ming Marine Transport Corp. The rice is packaged in 3kg and 5kg packages. “Taiwan Rice” is imprinted on packages. In terms of price, the 5kg Dream Beauty is sold at about 2,900 Yen, which is considered medium-high price commodity in Japan.
The sales approach of” Dream Beauty” differs from other rice types exported to Japan (group catering or eat-out catering). It adopts the sales approach of rice from Nakashimamio Shoutenn in Guan-Si region and targets the family market.
　

Nakashimamio Dream Beauty  member store certification  collected in Japan can be  purchased at Tainan County-Union!	Nakashimamio Dream Beauty  member store certification  collected in Japan can be  purchased at Tainan  County-Union! Taiwan Rice  printed on rice packages  imported to Japan
	It can also be purchased at CPC  gas stations in Chia-Nan District

◆《Taiwan aspect-goods distribution channeling in shopping malls and the internet》
After deducting the quantity sold in Japan, Lian-Fa leaves about 70 tons of rice to be sold in Taiwan. At present, it can be purchased in well-known shopping malls, Far East, Shin Kong Mitsukoshi, Tatung, Talee-Isetan, Union, and CPC gas stations in Chia-Nan District. If internet purchase is desired, Purchase online at Lian-Fa Rice Milling Website , Taipei county Farmers’ Association Food Net or other shopping websites
Moreover, Lian-Fa also released“Shang Shui Mong Yue” gift box. Its packaging received Excellence Award in the 2005 Premium Taiwan Rice Gift Box Packaging Design Contest held by Agriculture and Food Agency, Council of Agriculture, Executive Yuan.
　

　

Regular Dream Beauty Gift Box	“Shang Shui Mong Yue”Gift Box